Consulting and Strategy
Taking a step back,
without losing track.
We analyze for you. PHAR supports players in the hotel, catering, hospital, clinic, and nursing home sectors with tenders, cost control, and key decisions. Clear findings, established priorities, concrete actions.
Three complementary areas of intervention
Cost control
Gaining clarity on margins and yields. We analyze your costs, ratios, and operational practices to identify discrepancies and levers for improvement. The goal is simple: regain control without making your operations rigid. Adapted tools, useful indicators, realistic adjustments.
Tenders
Structure, compare, decide. Tenders require time, methodology, and a perfect command of requirements. PHAR supports you in the preparation, analysis, and monitoring of procedures, whether public or private. You gain clarity, secure your choices, and avoid costly mistakes.
Strategic decisions
Making the right choices with the right information. Opening, repositioning, reorganization, global optimization. We act as a thinking partner and decision-making aid, providing an external, neutral, and experienced perspective. Priorities are set, risks are measured, and decisions are owned.

CONSULTING AND STRATEGY
Strategic support rooted in the field
In the hotel and catering industry, decisions are often made in haste. Pressure on costs, regulatory requirements, operational constraints. And little time to take a step back. PHAR provides that time and framework. We analyze situations as they are experienced in the field, without unnecessary theory. Our role is to clarify, prioritize, and transform findings into concrete levers for action. No ready-made recipes, no disconnected presentations. Just better-informed decisions at the right time.
The same high standards, whatever the context
Whether you are in a phase of stability, growth, or transformation, PHAR provides you with:
- cross-disciplinary expertise in the hotel, catering, and hospitality sectors
- an independent and pragmatic perspective
- an approach that respects your reality on the ground

Making good decisions isn’t about going faster. It’s about moving in the right direction.
Your consulting and strategy contact
Benoît Dufaure de Citres